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Social Media & Marketing

We diligently analyze your specific objectives to create a marketing campaign that meets your needs and budget. Utilizing Lean Six Sigma practices to ensure the best channels are chosen. This includes design layout, landing page strategies, keyword generation/search engine optimization (SEO), email campaigns, social media martieting.


What is Social Networking?

  • A pseudo-way* for you to promote yourself.
  • Your customers, clients, friends and prospects can communicate about you, to you and with you.  Third-party endorsements.
  • Social media is becoming a new way to search for businesses & information.
  • A way to get found on the search engines
  • Leverage traffic to your website.  
  • Low cost.
  • Relatively low maintenance – continue the conversation, builld community!

How Does it Work?

Step One: We help determine what your goals are as they relate to social media to ensure a return on the cost/effort.

Step Two: Devlope a plan for social media initiatives and create your presence. 

Step Three: Once setup and approved by you, we “go live”!

Post-launch, our Maintenance Program can help with ongoing maintenance of each social channel, including high level reporting on traffic and activity.


Package Options

Facebook
Setup of one Facebook “fan page” including customization of standard application tabs (Wall, Info, Pictures, Videos, Notes, etc.). Population of standard content. Additional customization available on a custom basis.

Twitter
Setup of one Twitter account including a customization of account colors.

YouTube
Setup of one YouTube Channel including customization of colors, population of standard content and uploading of up to ten (10) pre-created videos. Development of “description”, “title”, and “tags” for each video (with assistance from client as needed).

Flickr
Setup of a Flickr account. Uploading of up to 30 pre-created images/pictures. Development of “title”, “description”, and “tags” for each image (with assistance from client as needed).

Blogger
Setup of one blog account. Customization based on a pre-existing template and population of standard content.

LinkedIn
Setup of one LinkedIn business account. Population of standard content.

SlideShare
Setup of a business account on SlideShare. Customization of standard content. Upload of up to three (3) presentations, news releases or other relevant files.



Maintenance Programs

One of the most critical pieces of the social networking puzzle is staying fresh and current with your content and information. Not unlike your corporate website, your business must stay relevant by constantly publishing new content – articles, blog posts, tweets, Facebook statuses and notes, videos, pictures, links, etc.

It’s simply not enough to jump into the social media ring and then sit idle. In order to be successful, SiteBrandBuilder.com will work with you to create a social networking editorial calendar. Although this sounds complicated, it’s really nothing more than a means to plan for what we’ll be saying and when.

Every business is different. We can assist you in determining how often it makes sense to communicate to your fan base on the various social networking sites. For example, a common scenario is:

  • One Facebook posting per week (image(s), video, status, article, link, note)
  • Three “tweets” on Twitter per week
  • One new video per quarter (YouTube, Facebook)
  • One new image “set” on Flickr each quarter
  • One new blog post per month

SiteBrandBuilder.com can take care of all of this for you. We will maintain your presence on all sites. Our social media analysts will work closely with your team to identify content that can be posted. We will report back to you on any activity that is happening including traffic data. Finally, SiteBrandBuilder.com will notify your team of any urgent issues that may arise on the various social sites (customer/client question or inquiry, etc.).

Monthly Cost: varies

Contact us for a custom quote to maintain your social media presence. The
monthly fee will vary based on the agreed upon editorial calendar.



Additional Options

With social media, there is a wide range of options for participating in the conversation. SiteBrandBuilder.com can also provide a custom quote for your organization based on your needs. Already have a Facebook page but you’d like to get started using Twitter? Need assistance setting up your company’s LinkedIn page? Contact us for a quote.

Just a sampling of some of the social media sites…
LinkedIn | Squidoo | Twitter | Facebook | Flickr | Vimeo | YouTube | MySpace |
Friendster | Bebo | Reddit | Digg | Del.icio.us | StumbleUpon | Technorati | Wikipedia


What Our Clients Are Saying

"...They showed me how easy building a site could be. The process of setting up a comprehensive site was much easier than I imagined. Their software was so user friendly, I built the site in less than 2 days!"

James M. Teal
Everest Institute

Additional Services

SiteBrandBuilder.com may be able to assist you with some of the finer details involved in social media. Although we may not provide all of these services in-house, we can usually refer you to a reputable company who does. Some of these services include: Copywriting (blog entries, articles, web content), video production and graphic design. Contact us for a quote or more information.

Search Engine Optimization (SEO)
We focus on organic search engine optimization, this requires and clear understanding of search engines and marketing behavior. BJ optimization efforts on primarily focused on the top search engines which includes, Google, Yahoo and MSN.

Our analysis includes understanding our client’s sites to ensure your content is picked up appropriately by the search engines. We ensure the content can be crawled and indexed by search engines and we identify key opportunities with the many social Medias websites.



Reporting & Analysis

BJ provides comprehensive reporting and analysis of results. We ensure that advertising spend is being fully utilized throughout the duration of the campaign and also aligns appropriate expectations. BJ also works to ensure that you understand all metrics, reporting and analysis as data becomes available.

Web Site Analytics
Site Analytics are the collection, measurement and analysis of internet data as it pertains specifically to your web site. Collecting and measuring the data is one thing but diving into this information and fully understand it to optimize your web site's usage by clients/customers is another.  SiteBrandBuilder will set up Analytics for your web site and is also available to design customize reporting and analysis for you based on the information that is most important for your business to measure and understand.

Site Brand Builder © 2010 Brabon Justice, LLC. | 2220 Ridgeway Ave Rochester, NY 14626 | Work Phone: (585) 225-2850 | E-mail: info@sitebrandbuilder.com

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