The stories of our clients success are manifold; however the most poignant and relevant are collected here for your benefit.

The stories here are divided into several sections: the first section is a short synopsis of our client's business. The next section, titled "Client Challenges", is the reasons why this business sought out SiteBrandBuilder. The next section is "Solution" and it details what SiteBrandBuilder has done to fix the issues confronting our client. Finally, there is the "Business Results" section, which shows the "Success" part of the "Success Story."

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Greater Rochester Association of Realtors

The Greater Rochester Association of Realtors (GRAR) is an organization of real estate professionals with upwards of three-thousand members, one of the largest of its kind in The United States. Governed by a Board of Directors and a strict Code of Ethics, GRAR is a highly professional and respectable organization.

Client Challenges

• The former website did not get enough traffic and was not easy to update
• The website’s organization was troublesome and unwieldy
• Additional content was needed and the site was not easy to adjust
• Needed to create a site that had essential content available 24/7 and was a “one-stop shop.”

Solution

SiteBrandBuilder was enlisted in the process of totally revamping GRAR’s internet presence. With SiteBrandBuilder’s unique capabilities, the GRAR website will be rebuilt from the ground up to conform to their specific needs. SiteBrandBuilder will use Search Engine Optimization to rectify GRAR’s issues of not receiving enough internet traffic. Also, the accessible and user-friendly web-editor used by SiteBrandBuilder will cut down on the clutter and better organize the website, as well as allowing the Realtors to update the website themselves without unnecessary IT guidance.

Business Results

• Less reliance on outside sources to update the website
• Increased profit from 24/7 access to an up-to-date website.
• Flexibility in adding or changing content that can be essential: Dates, locations, etcetera.

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RockcastleFlorist

Rockcastle Florist is a family-owned and operated floral business in the Rochester, New York area. With ties to both the Canandaigua and Greece communities, Rockcastle is renowned for its dedication and commitment to the communities surrounding its places of business. Established in 1951, Rockcastle Florist is an exemplar among small businesses.

Client Challenges

• Needed a flexible, unique website
• Desired a community-oriented, "homegrown" image
• Wanted to control and update content without relying on outside company
• Must be able to reflect seasonal conditions (ex. holiday shopping)

Solution

SiteBrandBuilder developed an excellent website for an excellent business.The website created meets all the criteria that Rockcastle Florist required; it is a flexible, customized website that can easily be updated by the owners and presents a professional yet still modern image. Also, it emphasizes the incredible connection Rockcastle has with its surrounding community. Also, the online store created for Rockcastle is easy-to-operate for both customer and owner and is an incredible aid to business for Rockcastle Florist. Rather than relying on more costly methods such as a specialized sales employee, the online benefits Rockcastle through saving them money and process time as well as granting their customers the ability to view Rockcastle's products before purchasing.

Business Results

• Better relationship with customers; trusted and valued part of community
• Integrated shopping cart with their existing Telefloral system for ease of use
• Shopping cart ties the entire business together, from the internet to the brick-and-mortar store

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Deskset

Deskset is a Rochester-based company that specializes in selling used office furniture. Established in 1984, they offer efficient, environmentally-friendly alternatives to businesses in need of furniture. With concern for both the environment and meeting the specific needs of their customers, Deskset is a highly reputable and respected business that serves clients that run the gamut: small home offices to massive, 50,000 square feet complexes.

Client Challenges

• Site was considered "boring"
• Was uninformative and not exciting
• Website did not portray Deskset in the way they wanted it to
• Wanted the website to introduce the company and get the customer enthusiastic

Solution

DeskSet to produce a website for them. This website was optimized to eliminate the existing issues Deskset had. It was customized to a great extent, though it remained affordable. Those problematic concerns of being boring or unexciting were removed. A new, vibrant design scheme was created for Deskset that was both exciting and professional. Furthermore, Deskset has seen a huge response from their customers through the use of SiteBrandBuilder's e-mail marketing module. These factors have combined to create a noticeably significant return on investment for Deskset.

Business Results

• Less time and resources devoted to unnecessary projects
• Huge response from mass e-mail marketing
• Site now vibrant and attractive to prospective customers

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Clifton Springs Hospital & Clinic Foundation

Clifton Springs is a hospital located in the Greater Rochester area. The highest ranked hospital in the Rochester area, as well as third highest in the state, it is truly a gift to the people it serves. Providing all the exceptional services hospitals usually do, Clifton Springs clearly goes above and beyond in their ministrations to the community.

Client Challenges

• They wanted to reflect that they are modern, yet still professional.
• Needed a leaner budget
• Wanted the autonomy associated with modifying and adding their own content.

Solution

SiteBrandBuilder designed a website to convey the image and message Clifton Springs wanted while at the same time providing them the freedom in creating/updating content that they desired. This ability to do real-time changes without using valuable resources to contact outside IT specialists is a highly valued aspect of the SiteBrandBuilder solution offered to Clifton Springs. Also, the opportunity for universal consistency across their website as well as being a "one-stop shop" while maintaining their site's individuality was another important aspect of the SiteBrandBuilder solution.

Business Results

• Leaner budget: less money to pay
• Not obligated to external IT specialists
• Maintained individual image and appeal while staying modern and professional

Social Marketing

We diligently analyze your specific objectives to create a marketing campaign that meets your needs and budget. Utilizing Lean Six Sigma practices to ensure the best channels are chosen. This includes design layout, landing page strategies, keyword generation/search engine optimization (SEO), email campaigns, social media marketing.